
BRANDING, GRAPHIC DESIGN//
Raclet & Herter
Raclet & Herter approached me to inquire about an elegant and simple design business card design and a logo that should be usable for the cards, stationery and website. Raclet & Herter is a German Financial Community Relations and Culture GmbH. I decided on a sans-serif font and a classic word mark logo. After I presented Raclet & Herter with four different variations, we narrowed it down to a design using the font Montserrat, a simple but very characteristic font. Raclet & Herter is written in all caps above "Financial Community Relations and Culture GmbH". I aligned it with the Company Name above. Hence, it works as an underline function to the company name and extended description to the business name.
I designed the business cards in an elegant black and white and helped Raclet & Herter with the print choices, and we decided on 600gsm textured cotton paper for the business cards. I designed them a fitting and elegant letter and envelope design fitting to their aesthetic.
