Ellis Malorca

Marc Kuenzle, the founder of the Spanish furniture CasaLima and now also Ellis Mallorca, approached us for our branding services in 2020. He was founding a few furniture company and needed help with the naming process, logo design and brand guidelines.   

After several meetings discussing different band names, we narrowed it down to 'Ellis', which had a personal meaning for Marc. Ellis is a furniture company based in Mallorca. The furniture has a cool and minimalistic approach, and we tried to establish the same feel for the logo design. The logo is made of a font we designed for Ellis, minimalistic but bold lines that mirror Marcs' designs. In addition, we used the colour scheme of CasaLima for Ellis to connect the two companies visually.