c.true Analytics Inc. is a Vancouver based company offering advisory services to support companies and investors in implementing emerging technologies through purpose-driven, responsible and regulatory sound methodologies.

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Founder and CEO Paolina Buck approached Orion Design Studio and entrusted us with the branding for c.true analytics. 

We ended up developing primary and secondary logos as well as an icon for c.true that plays with the idea of the term "see true" and "see through", implementing a symbolic and simplistic eye shape that also mimic the shape of the "c" and "." in c.true. We paired the design with the clear and futuristic sans-serif fond Ubuntu.